Our services BOOST your business!
Step-by-step outline:
1. Consultation & assessment: we'll learn what your business does best and how to communicate those qualities to new customers
2. Maximizing existing marketing tools: we will find every way to get the most out of your social media channels and Google Business Profile. If we find gaps in your existing marketing tools, we work with you to fix those and ensure you're maximizing their value.
3. Generating local buzz: by utilizing social media campaigns, we'll get people buzzing about your business online. Follower counts for your business will grow! We'll also create direct mail postcards, flyers and signage if needed, to catch the attention of everyone in the immediate area surrounding your business.
4. Event planning: we will handle planning, staffing and execute production of experiential events to promote your business. We'll help you determine the best offers to get customers excited about patronizing your business. Themes can include Grand Opening, Re-Opening, Customer Appreciation and Holiday themed parties. BOOST will handle the A-Z of the process, including set-up, decoration and cleaning. Let us handle the heavy lifting while you tally up the sales.
5. Content posting: following a successful event, we will utilize the most exciting video and photo content generated to keep the momentum going. The community will be excited to share what your business has going. Customer loyalty will increase as the buzz spreads across their network.
FAQs
Your questions answered
"What is Experiential Marketing and does it really work?"
- Experiential marketing is a culmination of immersive experiences that deepens a consumer's connection to a brand, business or product. Essentially, it is marketing that goes beyond just an advertisement that a consumer passively sees and and instead, invites them to get actively hands-on with your product or service. A good example is a Costco sample. Instead of just looking at product on a shelf and the price, you get to experience it firsthand. Costco knows that cookies or taquitos might not have been on your shopping list, but the appeal of free food is enough to get you to seriously consider adding something more to your cart.
That's just one way that experiential marketing works. First you try it, then you decide whether to buy it. So of course it works! But like anything, it has to be well planned and executed. Our events aren't simply focused on offering samples, though. We will educate customers about everything your business offers, grow your social media following and give people a reason to refer you to their friends and family.
"How can I be sure it's worth the cost?"
- As a business owner, you can't afford to take risks which don't justify their costs. Your investments need to pay off, especially with your marketing. Honestly, if you're happy with your current efforts, you're not spending time on this website. But if those efforts aren't paying dividends, you owe it to yourself and your business to try something new and bold. Experiential marketing has proven to be very effective for numerous successful companies, including my past clients. The multifaceted approach of BOOST Immersive Marketing will enhance those efforts by expanding the reach of your business in new and exciting ways. If your marketing isn't building trust and excitement among your customers, it's just not effective.
"What makes BOOST qualified?"
- Coming from a family of small business owners. I spent my summer vacations and weekends working in my family's shop. I've seen the challenges small business owners face firsthand. Those lessons, combined with my nearly 2 decades of professional experience serving the needs of businesses of nationwide has taught me what does and doesn't work. I know how difficult marketing can be, especially on a tight budget. But my passion drives me to succeed. Let me bring my talents and experience to help your business thrive. In the same way you work to deliver the best service to your own customers, I promise to do the same for you. Because after all, you're my customer and your success is my goal. Don't just take my word, check my 5 star reviews for further proof.
"What are some examples of successful campaigns and events?"
- There's almost too many to list! While each campaign is customized to match with your business and its goals, the overall structure is always built around pre-event planning, hyping up the event itself, and then maintaining that momentum post-event. Once we meet and discuss your marketing goals, we'll select an event date, then get to work on planning and announcing it. Those efforts involve both digital and print seeding in the local community to draw customers in through social media posts, e-mail announcements and postcard deliveries to residents in your ZIP code. For the event execution, we can employ a number of different elements: drawings and giveaways, samples, photo walls & photo booths, food and beverage service, food trucks, mixologists, DJs and musicians, dancers, performers, artists, facepainters and anything else that will excite and delight the public. We'll also have professional photographers and videographers to capture all the action and generate content which will be used for your social media channels and website, preserving the memories for everyone who came, while also showing anyone who wasn't there what they missed out on. All the content will keep the buzz going for weeks until you're ready for the next event. This structure can be adjusted to fit different themes, from a Grand Opening, Customer Appreciation Party, Anniversary or Holiday Celebration. It really comes down to what you want to celebrate with your customers!
Just as importantly, we'll measure the success of the campaign by comparing snapshots of your businesses sales and performance prior to the campaign, during the event, and in the weeks following.
"What other methods does BOOST employ?"
- Any good marketing campaign utilizes multiple elements and approaches. Experiential events are just one part of a larger effort to boost your business. Direct mail, social media, e-mail, influencer collaborations, partnerships, PR and news media campaigns can be employed as well to highlight your business within the local community. There exist many ways to generate buzz and attract excited customers. Why not use them all?